Course

[15 Apr 26] Real Estate Marketing & Digital Marketing

OVERVIEW    

In today’s digital era, property developers must master real estate marketing and negotiation skills. This session provides property marketers, asset managers, leasing practitioners, lease administrators, and marketing communication professionals with knowledge of real estate marketing strategies, negotiation techniques, and digital marketing tools, including PropTech in marketing.

TOPICS COVERED

REAL ESTATE MARKETING

• Unique characteristics of real estate
• Marketing research and MIS
• Marketing mix and strategies
• Marketing plan and process
• Methods of disposal for real estate
• Negotiation techniques

DIGITAL MARKETING

• Digital marketing and its applications in real estate
• Online digital marketing and off-line digital marketing
• Advantages and disadvantages of digital marketing
• Multiple channels of online digital marketing
• Challenges in developing and managing digital marketing
• PropTech in real estate marketing 

  LEARNING OUTCOMES 

• To understand the strategies and techniques related to the marketing of real estate
• To appreciate the relevance and application of digital marketing tools for real estate
•  To identify PropTech applications in real estate marketing 

TARGET AUDIENCE

• Real estate marketers
• Real estate developers’ marketing teams
• Asset/leasing/lease administration/marketing communication professionals in the real estate industry

KNOWLEDGE PARTNER

Dr Grace Wong, Senior Lecturer, Department of Real Estate, Business School, National University of Singapore (NUS)

Dr. Grace Wong is a Senior Lecturer at the Department of Real Estate, School of Business, National University of Singapore. Her academic qualifications encompass B.Sc. (Estate Management) (Honours) and M.Sc. (Property & Maintenance Management) at NUS, as well as MPhil (Housing Economics) and PhD (Housing Economics) at University of Cambridge, UK.

Dr. Wong has taught a wide spectrum of courses on various topics including asset and property management, design and construction, as well as real estate marketing. She has won numerous teaching awards in NUS and is currently a Member of the School of Business Teaching Excellence Council. Her teaching research publications, which focus on her pedagogical initiatives, are featured in Ideas on Teaching, CDTL Brief, CDTLink, Teaching Connections as well as in conferences for teaching and learning in higher education.

Terms & Conditions

Request for withdrawal must be made in writing. We encourage particpants to nominate a replacement for the session. Refund requests are subject to approval on the following conditions: 

• Requests sent in at least 2 weeks before commencement: 50% of course fee refunded.
• Requests sent in less than 2 weeks before commencement: No refund, full course fee payable.

Ticket Information